Tourist Satisfaction and Perception about Food and Beverage Service Quality in Bhimtal

Tourism industry is considered as one of the largest growing industry in world which includes accommodation, transportation, food, local culture and many more among all of these food industry is very important because most of the tourist spend more than 25% (Outlook June, 2012 Emerging Trends in Food & Beverage Services Retailing in India) of their expenses on food.Tourists' perceptions about food and beverage service attributes are considered to be very crucial in rural area for influencing their satisfaction and behavioral intentions in the food and beverage service industry.Now a day mostly tourist are looking for how food and beverage is deliver to them, so it is very important to find the quality of food and beverage service are provided by restaurants.This study aimed to find the tourist satisfaction and perception about food and beverage service quality in Bhimtal.This research is based on observation and feedback of 100 tourists who visits food & beverage outlets in Bhimtal through personal interview and structured questionnaire including 18 questions of likert scale using statistical tools such as percentage and mean from which we conclude that what is the tourist satisfaction level and perception of food and beverage service quality.