Transforming Sports Culture in India: Bridging Heritage and Modernity

Sports have always served as a reflection of societal values, capturing shifts in culture, politics, and technological progress.In India, sports have evolved from ancient traditions to adopt modern methodologies and global trends, a transformation that mirrors the nation's broader socio-political development (Chakraborty & Tiwari, 2015).The relationship between sports and society is multifaceted, influencing physical health, national pride, and social cohesion (Pardeshi & Venkatesh, 2018).This paper explores the evolving perception of sports in Indian society, with a particular focus on recent developments, technologies, and methods that are reshaping the sporting narrative.From the use of artificial intelligence (AI) in talent scouting (Srinivasan, 2020) to the increasing popularity of esports (Choudhury & Ghosh, 2021), India's sporting landscape is undergoing significant change.By addressing existing disparities and embracing innovation, sports can serve as a powerful tool to further unify the diverse nation (Singh & Sharma, 2019). HISTORICAL PERSPECTIVESports have always served as a reflection of societal values, capturing shifts in culture, politics, and technological progress.In India, sports have evolved from ancient traditions to adopt modern methodologies and global trends, mirroring the nation's broader socio-political development (Chakraborty & Tiwari, 2015).The relationship between sports and society is multifaceted, influencing physical health, national pride, and social cohesion (Pardeshi & Venkatesh, 2018). Recent Developments in Indian SportsThis paper explores the evolving perception of sports in Indian society, with a particular focus on recent developments, technologies, and methods that are reshaping the sporting narrative.From the use of artificial intelligence (AI) in talent scouting (Srinivasan, 2020) to the increasing popularity of esports (Choudhury & Ghosh, 2021), India's sporting landscape is undergoing significant change.The infusion of advanced technologies is enhancing performance analysis and athlete development, while esports is growing as a major cultural and entertainment force (Choudhury & Ghosh, 2021). 2.2.