A Study on Customers Perception towards the Application of AI Tools in the Online Shopping of Imitation Jewels in Madurai City

Technology – driven online shopping experiences are gaining popularity among consumers of different age groups. The change in consumer’s purchasing behavior is being driven by their desire for convenience, personalization and efficiency. This research paper aims to explore the various dimensions of customer perception towards the application of AI tools in the online shopping of imitation jewels in Madurai city. A sample of 50 respondents from Madurai city is surveyed using a questionnaire. To identify interferences in the collected data, an appropriate method of analysis is used.

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.34293/icaicm-25.ch017
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
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article

A Study on Customers Perception towards the Application of AI Tools in the Online Shopping of Imitation Jewels in Madurai City

C Vinothini, S. Jigisha
Impact of AI and Big Data on Business and Society
article

A Study on Customers Perception towards the Application of AI Tools in the Online Shopping of Imitation Jewels in Madurai City

C Vinothini, S. Jigisha
article en

Abstract

Technology – driven online shopping experiences are gaining popularity among consumers of different age groups. The change in consumer’s purchasing behavior is being driven by their desire for convenience, personalization and efficiency. This research paper aims to explore the various dimensions of customer perception towards the application of AI tools in the online shopping of imitation jewels in Madurai city. A sample of 50 respondents from Madurai city is surveyed using a questionnaire. To identify interferences in the collected data, an appropriate method of analysis is used.

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A Study on Customers Perception towards the Application of AI Tools in the Online Shopping of Imitation Jewels in Madurai City — C Vinothini, S. Jigisha · (2025) | TGRS Research Map | TGRS