The Influence of Food Delivery Applications on Consumer Behaviour and Dining Choices in India: A Study on Restaurant Sales Dynamics

This study investigates the influence of online food delivery applications on consumer behavior and dining choices in India. The research explores the transformative impact of online food delivery applications on the food industry. The research shows that there has been a significant relationship between the satisfaction of consumers and various factors of online food delivery applications. The study is based on the primary data collected through a structured questionnaire from 100 respondents. The relationship between consumer satisfaction and various features of online food delivery applications was examined by using Regression and Cluster Analysis. The findings have shown that the most favorable customers of online food delivery applications are the cluster with Enthusiastic Explorers, who show a high favorable preference for almost all the features of online food delivery applications. The study contributes to different restaurants and potential owners of restaurants. It will also help consumers to make better judgments when using online food delivery applications.