Research on the Digital Representation and Dissemination of Regional Culture in the Era of Big Data

Digital expression and communication play an important role in the promotion of regional culture, but there is a problem of poor communication effect. Traditional communication methods cannot improve the effect of regional cultural communication and broaden communication channels. Therefore, this paper proposes a data mining algorithm for association rules to conduct in-depth research on the digital expression and dissemination of regional culture. First, on the basis of analyzing the association rules, combined with the data characteristics of regional culture, the influencing factors of digital performance and dissemination are reduced. Secondly, the data related to the digital representation and communication of regional culture are analyzed through data mining, and the digital performance and communication effect are comprehensively analyzed. The simulation results show that the proposed method can not only spread the regional culture, but also promote the sustainable development of the region.