Application of Digital Image Technology in Design of Interactive Animation in Online Advertising

As a new kind of advertisement, online advertisement has been warmly welcomed by the public. It brings a deeper feeling to the public in terms of visual effect and auditory system. With the continuous progress of online advertising, interactive animation has gradually entered the public's attention. Interactive animation has certain advantages in online advertising, but interactive animation design is also facing many problems at this stage. At the same time, image processing technology is also widely used in online advertising. Applying it to the interactive animation design of advertising can reduce the production cost of interactive animation advertising. For the same interactive animation production of clothing advertising, the image processing technology only needs 6500 yuan, 2400 yuan less than the traditional production technology. In order to solve many problems of interactive animation, this paper used digital image technology to study interactive animation design in online advertising. It found that compared with traditional production technology, it can better improve the interaction rate of different types of online advertising, which was more than 91%, while the traditional production technology was less than 85%. In the interactive animation in advertising, it can better provide users with high-quality interactive experience, so that users can better understand the goods and improve the conversion rate of goods. Therefore, the research in this paper is meaningful.