Advanced Forecasting and Analysis Techniques for Optimizing Website Performance: A Comparative Study of Time Series Models

Analyzing website performance is crucial for optimizing a site's functionality, enhancing user engagement, and aligning with business goals. This evaluation focuses on essential metrics such as average engagement time per session, engagement rate, and events per session, which significantly impact user experience and overall business success. Through effective performance analysis, organizations can improve user satisfaction, boost conversion rates, and enhance their profitability and reputation. This paper reviews different approaches for analyzing these key metrics, explores their effects on user behavior and business performance, and offers best practices for optimizing website performance. By employing detailed performance analysis, businesses can make informed decisions and realize their strategic goals in the digital environment.