Examining marketing strategies of ICICI Prudential and LIC in an emerging life insurance market
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Authors
- Furquan Uddin (ORCID: https://orcid.org/0000-0001-6502-8854)
- Mushtaq Ahmad (ORCID: https://orcid.org/0000-0003-1484-8793)
- Anwar Rasheed
Publication Details
- Journal
- International Journal of Services Economics and Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijsem.2025.10070124
- Primary Topic
- Insurance and Financial Risk Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00