Supporting Local-Food Businesses to Conduct E-commerce During COVID-19 through Remote Student Internships

During the peak of the COVID-19 pandemic, the global lockdowns changed the way food was accessed and prepared. These changes at the consumer level impacted farms and fisheries of all types and sizes. To compensate for the loss of larger markets and restaurant revenue, small-scale food producers pivoted to direct marketing to remain viable during the pandemic. However, not all businesses and producers had the time, skills or flexibility needed for a direct marketing business model. To support producers, the North Carolina Local Food Council developed a new internship program: Remote Internship to Support Enterprises (RISE) for Local Foods. The goal of the program was to match paid college interns with local food organizations and businesses seeking to improve their direct marketing or online presence.