Development and validity testing of marketing entrepreneurial competencies conceptual model for technical colleges in Nigeria

Entrepreneurial marketing competencies are crucial for preparing technical college students for self-employment in Nigeria. This study aimed to identify essential elements of a marketing entrepreneurial competencies model tailored for technical college students. Using a quantitative research design, data were collected from 27 technical colleges, 241 small and medium enterprises (SMEs), 650 teachers, and 241 entrepreneurs, resulting in a total population of 891. The study utilized Confirmatory Factor Analysis (CFA) via AMOS 23 to validate the model, which demonstrated a strong fit and identified eight key elements, including “Building and retaining effective sales relationships.” The findings support the integration of this model into technical college curricula to enhance students’ entrepreneurial capabilities under effective supervision by college heads.