The Influence of Price Perception and Product Quality on Potential Consumers' Purchase Interest in Skintific Products in the Tiktok Shop Marketplace

In Indonesia, there are many online stores. TikTok shop is one of these online stores. One of the features in the TikTok application that allows users to sell and buy goods from TikTok is TikTok shop. TikTok shop has become one of the e-commerce platforms that is widely used lately because the prices are cheaper than other e-commerce.One of the beauty brands that has caught the attention of TikTok users is Skintific. Skintific is a beauty product from Canada and is also one of the new products to enter the Indonesian market, from the Skintific product itself, it prioritizes skin health and is able to overcome skin problems. Skintific products are traded online such as Instagram, Shopee, and most recently through the TikTok shop feature.Perception of price and product quality has a significant effect on the buying interest of potential consumers of Skintific products on TikTok Shop. Consumers tend to be more interested in buying when they consider the price offered to be reasonable and the product quality is high. Therefore, a marketing strategy that focuses on increasing positive perceptions of price and quality is very important to attract buying interest.