An investigation on the acceptance of technology through the use of banking chabot

The purpose of this research is to investigate the variables impact customers' propensity to utilise banking chatbots. Customer knowledge of the service, their perception of the privacy risk, and the technological acceptance model were the pillars upon which the measurement framework & hypotheses were built. There are 287 people in the sample, and 24 percent of them have used a chatbot for banking at some point. After a measurement model verified that the measure's items were accurate, PLS-SEM was used to evaluate the hypotheses. Research indicates that compatibility & perceived usefulness are the two most critical aspects of banking chatbot adoption. Knowing about the service influences how easy it is to utilise, how worried people are about their privacy, and how likely they are to use banking chatbots because of how valuable they think they are. Not only that, but one's impression of the product's utility affects their impression of how easy it is to use, and vice versa for compatibility. Neither the perceived privacy risk nor the perceived ease of use influences the propensity to utilise.

Authors

Institutions

Publication Details

Journal
Journal of Advances and Scholarly Researches in Allied Education
Published
2024-10-01
DOI
https://doi.org/10.29070/qhcwvc10
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

An investigation on the acceptance of technology through the use of banking chabot

Deval G. Vyas
Journal of Advances and Scholarly Researches in Allied Education
Technology Adoption and User Behaviour
article

An investigation on the acceptance of technology through the use of banking chabot

Deval G. Vyas
article en

Abstract

The purpose of this research is to investigate the variables impact customers' propensity to utilise banking chatbots. Customer knowledge of the service, their perception of the privacy risk, and the technological acceptance model were the pillars upon which the measurement framework & hypotheses were built. There are 287 people in the sample, and 24 percent of them have used a chatbot for banking at some point. After a measurement model verified that the measure's items were accurate, PLS-SEM was used to evaluate the hypotheses. Research indicates that compatibility & perceived usefulness are the two most critical aspects of banking chatbot adoption. Knowing about the service influences how easy it is to utilise, how worried people are about their privacy, and how likely they are to use banking chatbots because of how valuable they think they are. Not only that, but one's impression of the product's utility affects their impression of how easy it is to use, and vice versa for compatibility. Neither the perceived privacy risk nor the perceived ease of use influences the propensity to utilise.

Journal of Advances and Scholarly Researches in Allied EducationVol. 21(7)
Swami Vivekanand College of Pharmacy (IN)
Openalex Percentile: Top 67%
Technology Adoption and User Behaviour
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

An investigation on the acceptance of technology through the use of banking chabot — Deval G. Vyas · Journal of Advances and Scholarly Researches in Allied Education (2024) | TGRS Research Map | TGRS