Bridging Values: The Influence Of Indian Ethos On Corporate Social Responsibility Practices

Are organizations only about people, products and profits or also for the prosperity of society? While profitability is the primary focus these entities have a significant responsibility of contributing to the public good. This responsibility is especially pronounced for organizations originating in India, which is a constellation of interrelated concepts in the enormous field of human thought, shedding light on the way to both societal harmony and spiritual enlightenment. Indian ethos explores the metaphysical, going beyond the domain of material existence to examine the nature of awareness, the soul, and ultimate reality. This study endeavours to examine the relationship between Corporate Social Responsibility (CSR) and Indian ethos. The Indian ethos offers a rich framework for comprehending social duties and responsibilities. In one paradigm it can be assumed to be based on the ideals of dharma (righteousness), artha (wealth), kama (pleasure), and moksha (liberation). The study explores the ways in which CSR can possibly be incorporated into this ethos by looking at the historical developments of CSR in India’s various socioeconomic groups. It also examines how the Vedas, Bhagavad Gita, and Arthashastra, among other ancient texts, make reference to CSR. Additionally, taking into account the changing business environment and public expectations, our study investigates modern interpretations of corporate social responsibility in India. The paper concludes with an analysis of case studies that emphasize the many CSR strategies that Indian organizations have adopted and their benefits to societal growth and well-being. The paper also attempts to demonstrate the emerging CSR needs of today which are deeply rooted in India’s ancient school of thoughts. Through this research study, we further endeavour to emphasize that organisations can create a framework for CSR that is more efficient and culturally appropriate for use in Indian culture by looking at it through the prism of traditional Indian ideas and practices. Considering the long-lasting impact of Indian culture, a model based on indigenous values is probably more relevant and long-lasting than one that is Western-centric. We want to draw attention to the wisdom found in Indian scriptures and use these lessons to inform the conversation around corporate social responsibility today.