VOLODYMYR IVASIUK AND THE ENSEMBLE “CHERVONA RUTA”: CONTRIBUTION TO THE FOUNDATIONS OF UKRAINIAN NATIONAL IDENTITY IN THE CONTEXT OF POP MUSIC DEVELOPMENT

This article provides a comprehensive analysis of the creative legacy of Volodymyr Ivasiuk and the activities of the ensemble Chervona Ruta as pivotal phenomena in the socio-cultural and musical history of Ukraine in the second half of the 20th century. The study highlights the formation of the ensemble, its landmark performances, and its contribution to the development of Ukrainian pop music. Particular attention is given to the emergence of a new musical style that fused elements of traditional folklore with contemporary pop trends, thereby promoting Ukrainian culture on both national and international levels. A significant focus is placed on the symbolism and ideological dimensions of the songs composed by Ivasiuk and performed by Chervona Ruta. Through an analysis of lyrics and musical structures, the study demonstrates the deep connection of their work to national traditions, which served as a means of preserving Ukrainian identity under the harsh conditions of Soviet censorship. Ivasiuk’s compositions, such as Chervona Ruta and Vodohrai, are examined not only as cultural artifacts but also as instruments of ideological resistance, fostering social cohesion around national values. The article also addresses the contemporary reevaluation of Ivasiuk’s and Chervona Ruta’s legacy in the context of independent Ukraine. Their contribution to the foundations of Ukrainian national identity remains highly relevant amidst the challenges of globalization and cultural transformations. This body of work represents a vital element of Ukrainian musical history and a key aspect of the ongoing process of national self-awareness, underscoring its significance in the contemporary socio-cultural paradigm.