Manisha’s Kitchen: growth challenges for a woman entrepreneur

Research methodology This case study was developed using qualitative data from primary sources (interviews and observations) and secondary sources (newspaper articles, photographs, social media sites and official documents). Case overview/synopsis Manisha’s Kitchen (MK) in Dubai was a popular destination for authentic Maharashtrian vegetarian cuisine. Since its inception in 2012, the restaurant has demonstrated impressive growth, achieving a remarkable turnover of AED 3.4m in 2018. Its distinct advantage was its healthy, authentic Maharashtrian cuisine and fusion dishes, favored by the expatriate community in the UAE. It proudly holds the title of the first exclusive Maharashtrian restaurant outside India. Founded by Manisha Chitale, a passionate and self-taught cook, the restaurant emerged from her vision to turn her culinary passion into a thriving business. The case study further explores how Manisha navigated the challenges of the dynamic hospitality sector while maintaining the authenticity and quality that have defined her culinary venture. Complexity academic level This case is designed for undergraduate students in various courses, including Advanced Business Strategy, Entrepreneurship Essentials, Creating Brand Value, Strategic Management, Leadership Development and Career Planning and Management. It is especially relevant for sections of the course that discuss entrepreneurial endeavors leveraging disruptive opportunities to build successful businesses and product lines.