Research on Communication Channels and Audience Reviews of Chinese Ceramic Culture International Communication

This paper focuses on the communication channels of Chinese ceramic culture international communication and two categories of sentiment analysis approaches. In the current digital age, social media, online forums and e-commerce platforms have emerged as crucial channels for promoting Chinese ceramic culture. Previous studies, such as those by scholars like Sahar A. El Rahman, have explored sentiment analysis on social media. As for sentiment analysis approaches, the lexicon-based approach, relying on pre-constructed sentiment dictionaries, and the machine learning-based approach, which learns from a large amount of labeled data, are both valuable. The practical application of these approaches in different communication channels is analyzed. For Chinese ceramic culture international communication, sentiment analysis approaches can judge the sentiment orientation of audience reviews on social media, online forums and e-commerce platforms. Through analyzing online audience reviews, we can not only understand the international audiences’ attitude towards Chinese ceramic culture, but also enables us to take targeted measures to enhance its global influence and cultural communication power.