Strategies for Enhancing Marxist Theoretical Literacy among College Students in the New Era

Marxist theory, as a core component of the higher education system, holds a crucial position in nurturing new generations capable of shouldering the extraordinary task of national rejuvenation. As the backbone of higher education, college students' Marxist theoretical literacy urgently needs to be further enhanced. Deepening their understanding and grasp of the essence of Marxist theory has become a key aspect of talent cultivation in the new era. Strengthening and improving college students' Marxist theoretical literacy plays an irreplaceable role in shaping their correct worldviews, outlooks on life, and values. Therefore, this paper aims to thoroughly analyze the current status and profound significance of enhancing college students' Marxist theoretical literacy under the grand blueprint of the new era and proposes practical measures to support the comprehensive growth of young scholars.