The Impact of Airline Cabin Crew Team Leaders' Motivational Language on Empowerment and Organizational Effectiveness

This study aims to analyze the impact of airline cabin crew team leaders' motivational language on team members' empowerment and organizational effectiveness, highlighting the importance of team leaders' communication as a key factor in driving positive changes within organizations. The participants of this study were airline cabin crew members employed by full-service carriers and low-cost carriers. The survey was conducted from December 18, 2024, to January 11, 2025, using a Google Forms questionnaire, and a total of 220 responses were used for the final analysis. The analysis revealed the following findings: Hypothesis 1 confirmed that the meaning-making factor of motivational language positively influences the core components of empowerment, including meaningfulness, competence, and self-determination. Hypothesis 2 demonstrated that the key factors of empowerment-meaningfulness, competence, and self-determination significantly impact the two dimensions of organizational effectiveness: organizational commitment and turnover intention. Hypothesis 3 found that the key elements of motivational language, direction-giving and meaning-making, enhance organizational commitment, with direction-giving also playing an important role in reducing turnover intention.