Psycho-culture: a conceptual framework

This research aims to identify the characteristics of cultural texts' reception within the context of the newly introduced concept of "psycho-culture." The study's novelty lies in its approach to cultural artifacts, viewed not only as independent sources of rich information but also as constructs significantly shaping worldview. Cultural texts and language form the basis of a human-created "second nature." The article focuses on artifacts carrying a cognitive charge and emotional intelligence resources. The research provides arguments for understanding "psycho-culture" as a multifaceted concept encompassing a phenomenon that acts as a relay, perceptually transmitting and encapsulating the role and place of the extensive art complex in social life.