Corporate social responsibility and employees’ quality of work life

Purpose This study aimed to examine a model in which helping behavior mediates the effect of corporate social responsibility (CSR) perceptions on quality of work life (QWL) and moral identity moderates the relationship between CSR perceptions and helping behavior. Design/methodology/approach A sample of 486 employees in various industries in Vietnam was surveyed to collect the data to test the model and hypotheses using structural equation modeling (SEM) and to decipher the level of necessity of conditions using necessary condition analysis (NCA). Findings The SEM results demonstrated that helping behavior mediates the relationship between CSR perceptions and QWL and that moral identity moderates the effect of CSR perceptions on helping behavior. The NCA findings showed that CSR perceptions are a necessary condition for the occurrence of QWL. Originality/value The study is among the first to explore two boundary conditions (helping behavior and moral identity) and a necessary condition for the role of CSR perceptions in enhancing employees’ QWL.