linguocultural type columnist in english media discourse

The study considers the issue of linguocultural types as recognizable images of individuals whose specific verbal and non-verbal behavioral characteristics and value dimensions significantly impact the culture of a particular society. The background of the research is the theory of linguocultural types proposed by V.I. Karasik. The paper brings into focus conceptual, figurative features and value dimensions of the professional linguocultural type columnist. Of particular concern in the study is the value component of the linguocultural type columnist. The author claims that the core value of the linguocultural type columnist is based on the conceptual properties ‘personality’, ‘individuality’, ‘character’ of the columnist. The linguistic personality of the columnist is viewed as a bearer of personal views, individual opinions and intellectual qualities. The findings of the study can be applied in courses on cultural linguistics, media discourse and pragmatics.