Exploring the Universe of Lean Startup

The lean startup (LS) methodology has become a widely used tool by entrepreneurs around the world. Despite its popularity, there are doubts about its scientific validity, particularly from an academic perspective. This article presents a literature review of the LS methodology. A search was conducted in the Scopus database, and 57 scientific articles were selected for analysis. The results are classified into four main categories: literature review, theoretical development and conceptual framework, measurement and effectiveness testing, and practical application. The findings indicate that while the methodology is still in a developmental phase, it is effective in promoting innovation and adaptability in various business contexts. Future research should focus on quantitative studies and longitudinal research to provide solid empirical evidence of its effectiveness, as well as explore its adaptation to different cultural, industrial, and geographical contexts.