“PEACE CAN ONLY COME WRAPPED IN THE ISRAELI FLAG:” NAVIGATING MULTIPLE FRAMES IN AN INTERSECTIONAL WOMEN’S PEACE MOVEMENT*

This study delves into the intricate process of integrating intersectional practices within social movements, focusing on the challenges of balancing multiple frames in the context of women’s activism. Based on the case study of the Israeli women-led peace movement Women Wage Peace (WWP) and using semistructured interviews within an ethnographic approach, this research explores WWP’s evolving framing strategy. This study critically examines whether and how two frames, namely peace and intersectionality, can be aligned within one movement’s framing strategy. In the case of WWP, this attempt resulted in the emergence of identity hierarchies and shifts in movement goals, which ultimately led to abandoning the intersectional frame in favor of conventional motherhood tropes, a traditionally homogenous membership base, and a focus on crossborder cooperation. This shift underscores the complex dynamics at play when women’s movements and social movements at large attempt to incorporate intersectionality into their framing strategies.