Evaluation of Educational Information Systems for Data and Decision Management

Educational information systems are essential for managing academic and administrative data while supporting effective decision-making. However, digital engagement remains a challenge in optimizing these systems. This study evaluates the impact of creative communication strategies, brand personality, digital engagement, user-generated content, and social media platforms on the effectiveness of educational information systems. Structural Equation Modeling (SEM) using SmartPLS was employed to analyze data from 135 respon dents, including students, lecturers, and administrative staff. The results show that creative communication strategies, brand personality, and digital engagement significantly influence user involvement in educational digital platforms, enhancing decision-making quality. In conclusion, an interactive approach toeducational information systems improves efficiency and supports better academic decision-making. This study provides insights for educational institutions to optimize information system utilization for more effective data management.