Strategies for Enhancing the Entrepreneurial and Employment Abilities of Art and Design Majors in Higher Vocational Education under the Mode of School Enterprise Integration

Although the number of graduates in the art design industry has increased year by year, there is still a shortage of high-level creative and skilled talents. To this end, this study explores the strategy of improving the entrepreneurial employability of students in higher vocational art design majors through the school-enterprise integration model. This study emphasizes that the curriculum setting should be closely connected with market demand, advocates close cooperation between colleges and industry experts, and ensures that students can master cutting-edge design concepts, technologies and practical experience. The study also analyzes the key factors affecting students' entrepreneurial employability, including entrepreneurial employment opportunities, students' professional abilities, the depth and breadth of school-enterprise cooperation, etc. At the same time, a diversified school-enterprise cooperation model and education mechanism is proposed. The study conducts a series of empirical analyses by comparing the results of various kinds of school-business collaboration (such as order-based cooperation, work-study integration model, etc.) on students' employability. The experimental results show that the diversification and depth of school-enterprise cooperation models affect the improvement of students' professional abilities, especially in improving students' practical experience, innovative thinking and entrepreneurial ability.