Strategic Insights into Patient Satisfaction in Medical Tourism: A Blueprint for Global Healthcare Strategy

This study examines patient satisfaction in the medical tourism sector, with a focus on India's growing role inAsia's medical tourism market. Despite the sector's growth, research on the determinants of patient satisfactionremains limited. To address this, the study develops a strategic conceptual model that links patient satisfactionwith financial, technical, interpersonal, and environmental factors related to Medical Value Travel (MVT). Studyincluded articles based on Asian Medical Tourism. A review of 49 selected articles informed the model'sdevelopment. The findings of the study reflects that patient satisfaction is heavily influenced by both clinicaland non-clinical aspects, including effective communication, accessibility, and the overall patient experience.