Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.

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Publication Details

Journal
Panggung Kebaikan
Published
2025-02-20
DOI
https://doi.org/10.62951/panggungkebaikan.v2i1.1208
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang

Erna Apriani, Zulfa Zakiatul Hidayah, Rizka Estisia Pratiwi, Erin Soleha et al.
Panggung Kebaikan
SMEs Development and Digital Marketing
article

Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang

Erna Apriani, Zulfa Zakiatul Hidayah, Rizka Estisia Pratiwi, Erin Soleha, Abdul Latif
article en

Abstract

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.

Panggung KebaikanVol. 2(1)
Universitas Nusa Bangsa (ID), Bandung Islamic University (ID), Universitas Pelita Bangsa
Openalex Percentile: Top 92%
SMEs Development and Digital Marketing
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