The role of popular culture in urban consumption: urban sustainability and revitalisation proposals in Gaziantep

Gaziantep is one of Turkey’s most geographically and culturally significant cities and has been home to many civilizations since its foundation. The region faces challenges in terms of environmental, social and economic sustainability due to rapidly increasing urbanisation, migratory movements and consumerist lifestyles. In terms of environmental sustainability, uncontrolled construction activity, the loss of green spaces and air pollution are among the issues to be mentioned. In terms of social sustainability, rapid demographic change has altered the fabric of the neighborhood, leading to problems of social cohesion and security. In terms of economic sustainability, some areas are rapidly being devalued by consumer culture, while investment in new development areas is leading to economic imbalances. The aim of this study is to develop solutions for transforming urban sustainability by analyzing the impact of popular culture on the creation of a consumer society. It also aims to analyses the extent to which the lifespan of buildings can be extended by refunctionalising existing buildings, how awareness-raising efforts can be evaluated, what is feasible for the refunctionalisation of buildings and how transformation scenarios can ensure sustainability. The study focuses on the districts of Bahçelievler, Öğretmenevleri and Kavaklık, which are the first preferred areas of Gaziantep in the transition from the traditional structure to the modern city center. As part of the study, a comprehensive literature review was carried out. In addition, spatial analyses were carried out, the past and present situation of the area was documented with photos, and housing plan diagrams were generated. The analyses were carried out using the scenario writing method and interviews. Surveys were conducted with locals and experts and possible scenarios were examined. This study makes an original contribution to the literature on urban sustainability and the impact of popular culture on urbanization by considering ecological, social and economic dimensions together. The methods and scenarios developed in the study are based on the specific case of Gaziantep and include model proposals that can be applied not only at the local level but also to other cities. The results show that converting buildings into student dormitories and residences would be the most sustainable long-term solution for urban development. In this context, the necessity of controlling the consumerist effects of popular culture is emphasized and a broader sustainability perspective is presented. The study has the potential to be applicable not only to Gaziantep but also to other cities with similar sustainability issues.