CULTURAL REFLECTIONS ON UNDERSTANDING THE CREATIVE SPACE OF UKRAINE IN THE CONTEXT OF GLOBAL CHALLENGES OF THE ECONOMY OF IMPRESSIONS OF SOCIETY

The aim of this paper is the theoretical and methodological substantiation of the culturological reflection on the understanding of the cultural and creative space of Ukraine in the context of the global challenges of the impression economy and the cultural transformation of society. The study reveals theoretical and methodological approaches to determining the essence of the cultural and creative space of Ukraine. In the context of culturological reflections, the Ukrainian practice of forming and developing the cultural and creative space of creative industries is analyzed. Dynamic transformational changes in cultural diversity are substantiated through the prism of the development of the cultural and creative space. The main characteristics, principles, structural and functional features of the organization and activity of cultural and creative spaces are highlighted. It is emphasized that there is an active search for new forms of cultural practices during the evolution of culture. Various approaches to the creation, functioning and development of cultural and creative spaces as a driver of development, classification and typology of spaces, features of implementation, stages, interaction and main components in diverse spheres of activity are revealed. It has been proven that multi-vector and multi-sectoral types of cultural and creative activity play an important role in shaping national identity and creating a positive image of creative Ukraine in the world. It is argued that the cultural and creative space has become a logical manifestation of innovations and the development of creative industries in Ukraine. It is proven that the activation of cultural initiatives and projects contributes to the formation of new socio-cultural manifestations of the economy of impressions based on human centrism in the activities of cultural and creative spaces. The relevance of expanding the spectrum of cultural research regarding formation of creative industry spaces, their conceptual foundations of development and generalization of theoretical and methodological principles is emphasized. The theoretical basis used in the article is based on a cultural approach.