Impact of gender on the online purchasing frequency: insights from Tizi-Ouzou in Algeria

This paper attempts to highlight the effect of gender of e-shoppers on their purchase frequency in Tizi-Ouzou city (Algeria). This study was conducted on a sample composed of 155 participants through an online survey between July 20th, 2023 and January 25th, 2024, Independent samples t test and Matt Whitney U test were used through SPSS V26 software. The results demonstrated that the assumption of homogeneity of variances isn’t met (LEVENE’s test: 0.011). Therefore, it was needed to explore Matt Whitney U which indicated that significant differences are found between men and women regarding this issue (Sig: 0.019).