Analysing the Costs Faced by Consumers in the Consumer Market

Upgrading the consumption structure is an important condition for achieving sustainable economic growth. On the basis of reviewing the frontier research on consumption cost at home and abroad, this paper gives an overview of the connotation of consumption cost and analyses its impact on consumption; at the same time, combining with the development trend of the digital economy, it tries to introduce the rational negligence theory into the consumption cost, and analyses the theoretical mechanism of the impact of consumption cost on the upgrading of the consumption structure from the perspective of rational negligence.