Digital Consumer And Legal Compliances In A Sustainable Ecosystem: Issues, Challenges And Road Ahead

Significant development in this digital era has enormously transformed our economies and the entire ecosystem. Undoubtedly, digitalization has opened new avenues for consumers bringing them innovation, efficiency and new possibilities. Consumers and businesses are witnessing a paradigm shift. Embracing digitalization, it seems, is no longer a choice but a necessity for a sustainable world. While digital consumers are gung-ho about their newfound love for online transactions, several online activities to demonstrate their consumption behavior in the digital ecosystem, the inherent characteristics of digital data and digital technologies generate new risks. This research article vividly explains numerous benefits of digitalization with regard to sustainable development, behaviour of the digital consumer, and critically analyses legal issues and challenges pertaining to data privacy and data protection. Relying on both primary and secondary sources, through qualitative research methodology, the authors bring forth some interesting perspectives in respect to legal compliances and give their insights into the topic, citing some recent judgments and orders.