The Impact of Online Reputation Management (ORM) on Brand Image in the Retail Industry

This Study investigates the impact of Online Reputation Management (ORM) on brand image in the Retail Industry. The research aims to explore the importance of reputation management and its effects on retail businesses, examining how Online Reputation Management (ORM) influences customer loyalty and repeat purchases. Additionally, the study seeks to identify best practices in Online Reputation Management (ORM) that contribute to improved brand image for retail brands. A key focus is understanding how artificial intelligence (AI) tools enhance Online Reputation Management (ORM) strategies and boost brand image in the retail sector. Through a comprehensive analysis of existing literature and some data collected from the customers in retail stores, this research provides insights into the critical role of Online Reputation Management (ORM) in shaping consumer perceptions and driving business success in the competitive retail landscape. The findings of this study offer valuable guidance for retail businesses seeking to leverage Online Reputation Management (ORM) effectively and harness the power of AI to enhance their brand image and customer relationships.