Strengthening Privacy Laws To Combat Deepfakes: An Evaluation Of Current Legal Protection And Future Directions

Deepfakes created through artificial intelligence can manipulate images, audio, and videos to mimic real people in fabricated contexts. The proliferation of this deepfake technology poses a tremendous threat to substantial privacy breaches; public trust; security in the digital age. The manipulations have ensued extreme violations of privacy, especially non-consensual deepfake pornography and have contributed to political disinformation and erosion of public trust. This paper critically reviews the existing legal frameworks of deepfakes in terms of privacy protection and the failures in this regard with the current law. It proposes concrete legal reforms, platform accountability, and international cooperation to deal with the threats associated with deepfakes. Finally, the detection and counter-technology also have to be the mainstay of any future legal framework dealing with deepfakes.