Artificial Intelligence-Driven Marketing and Consumer Behavior: Balancing Sustainability and Profitability in the Digital Age

Marketing is the act of promoting and selling products and services, including advertising, market research, and distribution. Artificial intelligence (AI) is revolutionizing this marketing concept and changing company interaction. AI-driven solutions let companies instantly evaluate large volumes of data, personalize customer experiences, and maximize marketing plans. Businesses use artificial intelligence for client segmentation, targeted advertising, and automated engagement to improve the responsiveness and efficiency of their marketing activities. Still, the general acceptance of AI in marketing begs questions about ethical behavior and sustainability. Although AI increases profitability using better decision-making and customer insights, its resource-intensive character and ethical issues need careful thought.