Optimizing Scalable Targeted Marketing Policies with Constraints

This paper introduces a novel optimization algorithm to address targeting problems with a large and complex set of constraints.

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Publication Details

Journal
Marketing Science
Published
2025-03-20
DOI
https://doi.org/10.1287/mksc.2023.0640
Citations
1
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
2.07
Controls
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article

Optimizing Scalable Targeted Marketing Policies with Constraints

Haihao Lu, Duncan Simester, Yuting Zhu
1 citations
Marketing Science
Consumer Market Behavior and Pricing
2.07
article

Optimizing Scalable Targeted Marketing Policies with Constraints

Haihao Lu, Duncan Simester, Yuting Zhu
article en
1 citations

Abstract

This paper introduces a novel optimization algorithm to address targeting problems with a large and complex set of constraints.

Marketing ScienceVol. 44(5)
National University of Singapore (SG), Massachusetts Institute of Technology (US)
Openalex Percentile: Top 14%
Consumer Market Behavior and Pricing
2.07
DOISourceOpenAlex
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Optimizing Scalable Targeted Marketing Policies with Constraints — Haihao Lu, Duncan Simester, et al. · Marketing Science (2025) | TGRS Research Map | TGRS