Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses
This study examines the impact of Black Lives Matter (BLM) on Black-owned businesses following the murder of George Floyd.
Authors
- Justin Frake (ORCID: https://orcid.org/0000-0003-0779-9591)
- Jared Watson (ORCID: https://orcid.org/0000-0001-5371-2683)
- Siddharth Sharma (ORCID: https://orcid.org/0000-0003-0727-3557)
Institutions
- Indian School of Business (IN)
- University of Michigan (US)
- Ross School (US)
- New York University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-03-20
- DOI
- https://doi.org/10.1287/mksc.2023.0243
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00