THE INFLUENCE OF EXTERNAL IT RESOURCES ON THE INNOVATIVENESS OF BUSINESS MODELS IN THE MODERN ECONOMY

The purpose of the study is to analyze the impact of external IT resources on the innovativeness of business models in the modern economy. The authors note the role of IT outsourcing and consulting in the digital transformation of an organization, focusing on increasing flexibility, adaptability and competitiveness. The research used methods of system analysis and the study of literary sources, which allowed us to identify the problems and prospects of implementing external IT resources. The main results include the identification of barriers such as distrust of providers, risks of data leakage, and problems adapting business processes. At the same time, effective solutions to these problems have been proposed: the introduction of cybersecurity standards, the development of flexible contract models, and enhanced interaction between companies and IT providers. The study showed that successful integration of external IT resources helps optimize internal processes, accelerate digitalization, and implement innovative strategies. The special feature of the work is the analysis of the Russian IT outsourcing and consulting market, as well as the development of recommendations aimed at improving their effectiveness in the digital economy.