Be wary of buying on the sizzle: Imagery language in IPO prospectuses
• Entrepreneurs can use language to influence investors without commitment. • Imagery language in prospectuses increases initial public offering performance. • Imagery language negatively predicts firm long-term growth and innovation investments. • This disconnect provides benefits to new ventures at the expense of investors. • Investors must critically assess promises embedded in initial public offerings.
Authors
- Stefan Wuorinen (ORCID: https://orcid.org/0000-0002-3533-9333)
- Lingling Pan (ORCID: https://orcid.org/0000-0002-4178-1910)
- Gerry McNamara (ORCID: https://orcid.org/0000-0003-2834-9135)
- He Gao
Institutions
- University of Pittsburgh (US)
- Xavier University (US)
- University of Delaware (US)
- Michigan State University (US)
Publication Details
- Journal
- Journal of Business Venturing Insights
- Published
- 2025-03-20
- DOI
- https://doi.org/10.1016/j.jbvi.2025.e00526
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00