The Impact of Social Media Marketing on the Purchase Behaviour of E-Commerce Consumers

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Information Technology and Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijitm.2025.10070103
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Social Media Marketing on the Purchase Behaviour of E-Commerce Consumers

Yanqing Hou
1 links
International Journal of Information Technology and Management
Technology Adoption and User Behaviour
article

The Impact of Social Media Marketing on the Purchase Behaviour of E-Commerce Consumers

Yanqing Hou
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Information Technology and ManagementVol. 1(1)
Decent work and economic growth
Openalex Percentile: Top 94%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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The Impact of Social Media Marketing on the Purchase Behaviour of E-Commerce Consumers — Yanqing Hou · International Journal of Information Technology and Management (2025) | TGRS Research Map | TGRS