Challenges and Opportunities in Providing Accounting Services to Micro, Small, and Medium-Sized Companies: Perception of Managers

This research aimed to understand the perception of accounting firm managers regarding the main challenges in providing services to MSMEs in light of the Contingency Theory. Methodologically, a descriptive, quantitative, cross-sectional study was adopted through an electronic questionnaire for professionals working in accounting firms. The results indicate that accounting firms face operational challenges (extracting the necessary information from MSMEs to carry out their work) and the adequate application of legal and regulatory instruments (accounting, tax, labor changes, etc.). In addition, fiscal concerns are relevant in accounting firms due to the risks involving both the firms and the MSMEs. Opportunities are related to using technologies for greater efficiency and cost reduction and expanding the scope of accounting services to provide more significant support to management.