FORMATION OF THE LEXICAL-SEMANTIC FIELD OF MEDIA HYPE IN ELECTRONIC EDITIONS

The article is concerned about the mechanisms of impact of the linguistic and stylistic means of suggestion on the information perception by the audience of electronic editions and public opinion shaping. For this purpose, the content of newspaper articles, describing the tragedy of Genoa Bridge collapse in Italy, was analysed. The peculiarities of formation and structure of the lexical-semantic field of the media hype are determined. It was also stated that the field of the analysed sensational materials consists of four layers or levels: Collapse, Fallout, Sympathy, and Blame. The emotional background of such a field can redirect the perception of information in a certain way to shape public opinion. It is possible due to linguistic and stylistic means of suggestion. Within such suggestive methods and techniques as provocation, persuasion and fascination they are frequently used in the process of creating news content to inject additional meanings into the messages.