Analysis of Connotation and Formation Mechanism of "Culture and Tourism Integration Industry"

In order to explore the development path and promotion strategy of cultural and tourism integration industry, this paper deeply analyzes the connotation of "cultural and tourism integration industry", and systematically discusses its formation mechanism. As a new form of deep integration of cultural industry and tourism industry, cultural and tourism integration industry has rich and multi-dimensional connotation, covering many aspects such as concept integration, management integration, product integration, market integration and technology integration, and realizing all-round integration beyond the business level. In terms of formation mechanism, the formation of cultural and tourism integration industry is driven by internal demand, promoted by external factors and the result of internal mechanism. In terms of internal demand, the combination of cultural demand and tourism demand as well as industrial upgrading and transformation will inevitably promote the deep integration of the two industries. In terms of external factors, policy support, technological progress and market demand change jointly promote the rapid development of cultural and tourism integration industry; In terms of internal mechanism, the linkage and coupling of system elements, resource sharing and complementary advantages, and the extension and expansion of value chain provide a strong driving force for the integration industry. This study reveals that the formation of cultural and tourism integration industry is a complex process, which is of great significance in promoting the upgrading and transformation of cultural and tourism industries and promoting the sustainable development of local economy.