Research on Supply Chain Collaborative Management of Sports Goods E-commerce Platform

This paper explores the collaborative management of the supply chain of sports goods e-commerce platforms, explores the collaboration mechanisms and management models between various links in the supply chain, and analyzes the roles of factors such as information sharing, demand forecasting, inventory management, and logistics distribution in collaborative management. Through case analysis, this paper reveals the positive impact of supply chain collaboration on improving inventory turnover, reducing costs, and enhancing customer satisfaction. It also points out how to optimize logistics systems and strategic cooperation in the context of globalization and cross-border e-commerce to enhance the resilience and responsiveness of the supply chain. Research has shown that supply chain collaborative management can not only effectively improve the operational efficiency of platforms, but also provide sustained competitive advantages for e-commerce platforms in fierce market competition.