Data-Driven Future: How Tesla's Management Information System Enables Strategic Transformation

This study deeply analyzes how Tesla uses its management information system (MIS) to transform from a traditional automaker into an operator of integrated software services and sharing economy platforms. The MIS combines traditional ERP functions with agile customization and vertical integration, supporting direct sales and firmware updates, which traditional ERP systems can't easily do.The research also explores how Tesla optimizes global operations, boosts production efficiency, reduces costs, and enhances competitiveness with the MIS. It evaluates the MIS's role in supporting various company functions like finance and human resources. Moreover, it looks at how Tesla stays dominant in the global EV industry through data-driven decisions, customer relationship management, and global market strategies. Overall, the MIS is crucial for Tesla's market adaptation, expansion, and new business model.