The Role of Social Media Marketing in Driving Sales Growth

Social media marketing (SMM) has emerged as a powerful tool in modern business strategies, significantly influencing brand engagement and sales growth. This study explores the impact of various SMM techniques—including influencer marketing, content marketing, paid advertising, and customer engagement—on sales performance. By analyzing survey data from 200 respondents and case studies of leading brands such as Tesla and Nike, this research establishes a strong correlation between social media activity and revenue generation. Statistical analysis using SPSS confirms that customer interaction on digital platforms directly affects purchasing decisions. The findings highlight the importance of targeted and data-driven social media strategies to maximize business growth. Keywords: Social Media Marketing, Sales Growth, Digital Advertising, Influencer Marketing, Customer Engagement, Brand Awareness, Marketing Analytics.