Analysis of the Impact of B Station's Product Innovation and Business Model Innovation on Its Broken Circle

For some Internet platforms, their growth will often focus on one or two core areas and deep plowing, due to the changes in the mainstream form of entertainment caused by the increase in the loss of old users and the decrease of new users, it is inevitable to go into depression. However, with the development of the times, due to the change of mainstream entertainment forms, the loss of old users and the decrease of new users, it is inevitably heading towards a depression. In the midst of this, B-station has tried and succeeded in its goal of breaking through the circle, and this successful experience is worth studying. Based on the annual report of website B, and the business model innovation of website B in recent years, this study analyzes the impact of new user increment based on network effect and positive feedback loop analysis and proposes corresponding strategies. The study found that B station's community culture and pop-up interaction have a positive impact on its ability to retain new users, and its party created for the content preferred by the audience group has a positive effect on its broken circle. At the same time, this paper puts forward some feasible methods for solving the dilemma of Internet enterprises' transformation and breaking the circle, which helps to strengthen the relevant research on the demand for transformation faced by the stagnant development of enterprises and enriches the insufficiency of the relevant research fields.