Development and Evaluation of a Purposive Communication Module for Industrial Technology Students

This study develops a Purposive Communication course module for Bachelor of Science in Industrial Technology (BSIT) students at North Eastern Mindanao State University (NEMSU) in Surigao del Sur, Philippines. Addressing the lack of instructional materials tailored to their academic and professional needs, the study follows the ADDIE model, including Analysis, Design, Development, Implementation, and Evaluation phases. A needs analysis identifies students’ communication challenges, forming the basis for module creation. Subject-matter experts and faculty validate the module before field trials with students. It is assessed based on subject matter, vocabulary and structures, exercises, illustrations, physical make-up, learner focus, usability, and accessibility. Results show that the module is highly valid and effective, with no significant evaluation differences among experts, faculty, and students. The findings confirm its relevance and adaptability in improving communication skills within industrial technology disciplines. This study underscores the importance of learner-centered materials and suggests integrating digital and multimedia elements in future research to enhance effectiveness and applicability across various educational contexts.