A STUDY ON CUSTOMER PERCEPTION TOWARDS NETWORK STREAMING PROVIDERS WITH SPECIAL REFERENCE TO AMAZON PRIME AND NETFLIX

Online streaming is becoming hugely popular across the world and also in India. This has been possible because of the development of information technology and web 2.0 which in turn has facilitated the emergence of mobile and web applications. They have touched all aspects of consumerism from online sale of products to online movie streaming. The main objective of the study is to analyse the preference towards online streaming services among the masses of Coimbatore district. Online video streaming services like Amazon Prime and Netflix have redefined the thought of movie watching and entertainment. They encompass develop into enormously popular worldwide. Their subscribers are increasing day by day. There is also intense rivalry between the two for getting viewer attention. In this context, the study aims at accepting the viewer perception about the two online service providers through viewer opinions collected from different social media platforms like Instagram, Facebook, Twitter, blogs, discussion forums, etc. Viewer opinions expressed online becomes electronic word-ofmouth for potential viewers who often assess the two platforms using the reviews of their peers.