A STUDY ON CUSTOMER SATISFACTION WITH ONLINE SHOPPING ON MYNTRA, A SPECIAL REFERENCE TO COIMBATORE CITY

E-tailing has become a transformative trend in India, reshaping how goods and services are marketed and purchased. This study examines customer satisfaction with Myntra’s online shopping in Coimbatore City, highlighting the transformative impact of. Key benefits, including lower costs, direct customer access, and faster returns, have fueled its growth. Based on responses from 142 participants, the research identifies gaps between customer expectations and experiences, providing insights to enhance satisfaction and optimize e-tailing strategies.

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Published
2025-01-01
DOI
https://doi.org/10.36893/jk.2025.v15i1.027
Primary Topic
Organizational and Employee Performance
Type
article
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article

A STUDY ON CUSTOMER SATISFACTION WITH ONLINE SHOPPING ON MYNTRA, A SPECIAL REFERENCE TO COIMBATORE CITY

Maria Bona Putri S, R. Arunprakash
Organizational and Employee Performance
article

A STUDY ON CUSTOMER SATISFACTION WITH ONLINE SHOPPING ON MYNTRA, A SPECIAL REFERENCE TO COIMBATORE CITY

Maria Bona Putri S, R. Arunprakash
article en

Abstract

E-tailing has become a transformative trend in India, reshaping how goods and services are marketed and purchased. This study examines customer satisfaction with Myntra’s online shopping in Coimbatore City, highlighting the transformative impact of. Key benefits, including lower costs, direct customer access, and faster returns, have fueled its growth. Based on responses from 142 participants, the research identifies gaps between customer expectations and experiences, providing insights to enhance satisfaction and optimize e-tailing strategies.

Vol. 15(01)
Sri Ramakrishna Institute of Paramedical Sciences (IN), Ramakrishna Mission Vidyalaya (IN)
Openalex Percentile: Top 98%
Organizational and Employee Performance
DOIOpen Access PDFOpenAlex
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